“Meet JJ” Advertising for Direct Auto Insurance, created by agency Cramer-Krasselt/New York. Meet the lovable and entertaining spokesman JJ Hightail, a happy-go-lucky ex-professional racecar driver. Sure he was terrible on the pro circuit, but he was still a pro! And that counts for something. Directed by Michael Patrick Jann and starring Carlos Alazraqui as JJ, the campaign features some of the comedic genius behind Comedy Central’s Reno 911.